Evaluasi Sales Performance PT. Lion Superindo Pekalongan

Abstract

This research aims to evaluate sales performance at PT. Lion Super Indo using the least squares method. The data used in this research includes monthly sales reports for 2022. Data analysis was carried out by applying the least squares model to estimate PT's sales performance. Lion Supeindo. The research results show that there is a significant positive correlation between promotional activities and increased sales. In addition, the least squares model developed succeeded in providing accurate predictions regarding the impact of promotions on future sales. This research provides a practical contribution to the management of PT. Lion Superindo Pekalongan in planning and optimizing sales promotion strategies. By utilizing the forecasting model that has been developed, companies can make more informed decisions regarding the allocation of promotional budgets and the optimal timing of promotional campaigns.

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