Eksplorasi Persepsi Pengguna Terhadap Ketersediaan Layanan Pelanggan E-Wallet

Authors

  • Khoirul Fatah Fatah Universitas Muhammadiyah Pekajangan Pekalongan
  • Herna Rizaldi Universitas Muhammadiyah Pekajangan Pekalongan

DOI:

https://doi.org/10.48144/neraca.v20i1.1832

Keywords:

User Perception, Customer Service Availability, Digital Wallets (e-wallets)

Abstract

This research aims to explore and understand in depth users' perceptions of the availability of customer service in the context of using digital wallets (e-wallets). The main focus is to analyze how users interpret and evaluate the availability of e-wallet customer service, as well as the extent to which these factors influence the overall usage experience. The methods used include data collection through surveys, where respondents will be asked to share their experiences regarding the availability of customer service from the e-wallets they use. Data analysis will be carried out to identify patterns, trends and critical aspects that influence user perceptions about the availability of e-wallet customer service. It is hoped that the results of this research will provide deeper insight into how the availability of customer service can influence e-wallet use, as well as provide a basis for service providers to improve the user experience by better understanding user needs and expectations in terms of customer service.

 

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Published

2024-07-03

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